Like most magnificence developments as of late, it spawned from TikTok: Creator Rachel Rigler coined the time period after feeling impressed by make-up artist Tanielle Jai’s 2018 masterpiece. “It’s heat and bronzy, milky and easy,” Rigler declares within the now-viral video.
If this sounds just like the aforementioned “golden hour” make-up of seasons previous, nicely, that’s as a result of it’s virtually the identical—it’s primarily a warm-toned face beat with a gussied up title. “I really feel I’ve been doing [latte makeup] for a very long time, as a result of these are my favourite shades,” Seropian provides. TikTok didn’t precisely reinvent the wheel right here.
However what units latte make-up aside is the colour palette: You’ll solely see browns, toffees, beiges, and golds right here. As an alternative of swiping on a peachy blush, you’ll persist with the copper colour household. It creates the proper, natural-looking carry to your cheekbones with out wanting such as you’re sporting an excessive amount of make-up. Simply take a peek beneath!